On September 10, 2009
Apple Flubs iPod Event, Marketing Changing?
Apple has been the greatest corporate master, perhaps, of the event: keep a tight lid on announcements before, invite the faithful, have Steve Jobs bring in the worship, and keep people on the edges of their seats until the end. But reaction to its announcement of new iPod models yesterday suggest that the master chef’s knife slipped, nicking it rather than the market.
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