On September 11, 2009
Author: Men’s Fashion Retail Should Get Back to Basics, Classics
Bertrand Pellegrin, author of the new book Branding the Man: Why Are Men the Next Frontier in Fashion Retail has been a senior retail strategist with Gensler Worldwide, director of marketing for the luxury department store Lane Crawford Ltd. in Hong Kong, and brand development consultant for Louis Vuitton, Gucci, and Lotte Department Stores in Korea. He took a few minutes to discuss the future of men’s fashion retailing with Bnet. Bnet: Over the 20 years leading up to the recession, it became increasingly acceptable for men in the United States to become deeply involved in fashion, with terms such as “bling” and “metrosexual” becoming part of the American lexicon. Now, frugal is everyone’s favorite word. Is the era of…
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