On October 15, 2009
Bloomberg’s Acquisition of BusinessWeek Is Mostly Good News
I’m sure some long-time BusinessWeek employees would disagree with me, but it’s really good news for the magazine the media property that it got bought by Bloomberg, instead of some of the other suitors out there. There are two reasons why: Bloomberg is a much better fit with BusinessWeek than McGraw-Hill, which has a big portfolio of trade journals such as Aviation Week. In joining Bloomberg, it will be partnered with another organization devoted to covering business, and the two should play off each other nicely. While Bloomberg is a name primarily among investment professionals, BW’s subscriber base is built on the more general business community. Both will benefit. To an extent, BW is not being bought so much as…
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