On October 10, 2009
Bonobos Wants to Do for Pants What Zappos Does for Shoes
Brian Spaly’s quest for the perfect pair of pants led him and former roommate Andy Dunn to start a Web-only clothing company that wants to sell men’s trousers that fit — without the need for fitting rooms. Business is good for their company, Bonobos, though it’s too early to tell whether the startup can achieve the heights of another online apparel store with a remarkably similar beginning.
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