On October 28, 2009
Boston Market Joins Latest Round of KFC and El Pollo Loco Chicken Fight
KFC did its third grilled chicken giveaway on Monday. It was more successful than the first round — stores didn’t run out of supplies like they did in May, when a partnership with Oprah Winfrey wound up generating so much publicity that KFC couldn’t keep up and had to issue rain checks. But once again, El Pollo Loco was ready to use the KFC promotion for its own gain. The smaller chicken chain launched a competing free-chicken offer on the same day, plus a chance to win free chicken for a year on Facebook. El Pollo Loco, which has always focused on grilled chicken, waited years for KFC to roll out its own competing product, and when it finally did,…
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