Branson Voted Top Dog In Customer Service Poll
Virgin entrepreneur Sir Richard Branson has been voted Britain’s best “Ambassador for Customer Service” in a recent poll carried out by the Institute of Customer Service (ICS). The survey, which polled the opinions of 74 industry professionals, saw Branson beat-off strong competition from the likes of Amazon founder Jeff Bezos (who claimed second place) and insurer Churchill’s eponymous toy dog (third place). Speaking about the poll results, ICS chief executive Jo Causon praised Branson, Bezos and the insurance world’s most popular cartoon dog’s success in the realm of customer service. “Sir Richard is often prepared to take the customer’s side” said Causon adding that Jeff Bezos “broke the mould” with Amazon, with his concept for “effective, personalised, online customer…
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