On September 4, 2009

Bright’s Big Plug-In Hybrid Production Plans (Conversions, Too)

When President Obama announced on the campaign trail that he wanted to see a million plug-in hybrids on American roads by 2015, people—especially in the auto industry—thought he was dreaming. One company that is taking the goal seriously reports Autoblog.com, is Bright Automotive, which thinks it can, all by itself, make more than a tenth of those cars (150,000) by the deadline. Indiana-based Bright, a commercial spinoff of the nonprofit Rocky Mountain Institute, is launching an all-wheel-drive plug-in hybrid delivery van with a one-ton payload (180 cubic feet) and 30 miles of all-electric driving range (and then 370 more from a four-cylinder gas engine). Bright’s target is large corporate fleets with centralized recharging facilities, and it’s talking to Duke Energy, Coca-Cola, PG&E, Cox…


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