On October 9, 2009
Cablevision Expands Its Local TV Content Play with MSG Varsity
While most of the TV industry has been obsessing over the implications of Comcast and NBC Universal pairing up, there’s another, much quieter content play going on at Cablevision: the launch of MSG Varsity, which the cable operator launched recently to focus solely on local high school sports. On the surface, it probably doesn’t look like a ploy to combat the barrage of come-ons consumers get from Verizon, but don’t be fooled. That’s exactly what it is. While most of us are accustomed to the wars between cable operators and phone companies being played out over technology, Cablevision has been battling on the content front for some time, too. It floods its subscribers with TV commercials on its systems touting…
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