On September 11, 2009

Call To Action Buttons: Does Size Matter?

I came across a website (that will remain nameless) while searching for a good tasting Swiss-water decaf coffee. (Does one exist? Please advise in the comments!) I noticed on the product page that it had perhaps the world’s tiniest Buy button.

They Say Bigger Is Better
Many conversion optimization cheerleaders who suggest larger buttons convert better, […]


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