On September 15, 2009
Can the Elephant Stomp on the Gecko, Farmers and Progressive?
Insurers that “direct” market their auto and home insurance products to consumers through television ads, thus cutting out insurance agents, are doing quite nicely in the U.S. even during the recession. All you need to see is the success of GEICO’s “Gecko.” But the lovable lizard could soon find itself lost in an unfriendly jungle. Admiral Group Plc CEO Henry Engelhardt has announced plans to launch yet another “British invasion” of this country by selling a “direct” car insurance product that’s made it the best performing financial stock on London’s FTSE 100 Index this past year. The U.S. unit will be known as Elephant.com “The elephant is the biggest animal in the jungle (and) it could step all over a…
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