On October 26, 2009
Coke Needs Corporate Responsibility Image Refreshed After Battles Over Labor and Obesity
Coca-Cola is looking for help advertising its corporate social responsibility efforts in the U.K. and Europe. The soda company is considering pitches from WCRS, Publicis and Coke U.K. roster agency VCCP. Coke is highly sensitive on issues such as obesity, environment, child labor and poverty.
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