On September 14, 2009
CRM in 2009: Personal, Social, Mobile, Adaptable
Making sure that every customer gets the personal touch may be fairly easy for the owner of a neighborhood bakery, but in a mass market of millions, making each customer feel like an individual is a formidable challenge. In the information age, tools like customer relationship management software make it possible for companies to apply a personal touch to the mass market — and that’s golden.
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