On September 8, 2009
Customers And Product Design
Go to the car dealership of a top luxury brand – or at least go to the car configurator tool on its website – and you’ll see that buyers are given a stunning number of choices. They might be able to pick between 18 grades of leather for the seats, 36 types of wood for the trim, and 128 exterior paint colors, for example. And this kind of participatory experience can be a real key to success.
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