On May 18, 2010
Death of a Salesman: AstraZeneca Replaced Entire Nexium Salesforce With Telemarketers — and It Worked
AstraZeneca (AZN) may have discovered the future for pharmaceutical sales representatives: The company has axed virtually all its traditional reps — people who go door-to-door visiting doctors — on its Nexium heartburn franchise and replaced them with telemarketing call centers.
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