On September 22, 2009
Delta’s SkyClub Promotion Slightly Misses the Mark
The Delta and Northwest merger has introduced a lot of changes for the airlines’ customers, and that can always be unsettling. Now it seems that Delta is trying to be proactive regarding its SkyClub airport clubs by actively courting fliers to try it out. It’s a smart way to do things, but I think the execution could use some help.
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