On February 17, 2010
DieHard with a Vengeance: Sears Deal Risks Brand Backlash
Sears Holding (SHLD) built a reputation for tending its brands, such as Kenmore and Craftsman, over many years. Now the company is building on this idea, by licensing its DieHard label to Schumacher Electric Corp. The agreement allows Schumacher to
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