On October 19, 2009
Disney Frowns at “Ho White and the 7 Dwarves” Beer Ad
As an ad, it’s horrible. As a PR stunt, it’s magnificent. Australia’s Jamieson Brewery created an ad showing Snow White enjoying a post-coital cigarette as she lies naked in bed with the seven dwarves. It was intended to go online, in liquor stores and on bar coasters, to promote the company’s rasberry ale. The tagline: “Anything but sweet.”
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