Disney Store Redux: Retailers Must Use Their Imagination
Walt Disney’s multimedia plan to reinvent its retail stores is being driven by six words that can jump start a lagging economy: It is time to take risks. That is the rationale for Disney transforming its 340 retail stores into “Imagination Parks” where interactive entertainment, recreation and commerce create an experience more like its theme parks than shopping. “The world does not need another place to sell Disney merchandise — this only works if it’s an experience,” Jim Fielding, president of Walt Disney Stores Worldwide, told the NYT. The makeover blueprint, which is a whole lot more than redecorating, draws on all of Disney’s corporate resources, including some past experimentation. It is reminiscent of the company’s short-lived high-tech DisneyQuest indoor…
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