On September 3, 2009

Don’t Let Your Digital Tattoo Beat You

This morning I received a release introducing me to a digital media phenomenon I’d not heard of before — digital tattoo. It refers to the information we post online, on Facebook, Linkedin et al, that may be embarrassing if viewed by polite company and which is indelible. It’s the digital equivalent of the picture of a swallow on one’s neck. According to research conducted by OpinionMatters, 35 per cent of under-25s don’t care about what information about themselves they post online. Just over a third regret doing so and wish this data — such as personal information and pictures — could be erased. The research was sponsored by security software company Symantec under the headline ‘Twenty-Somethings Regret Their Digital Tattoo’….

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