On September 30, 2009
eBay Motors and GM Partnership Ends, but WheelsTV/eBay Deal Launched
General Motors quietly ended its deal to sell new vehicles (in California only) through eBay Motors yesterday. Neither GM nor eBay will say how many cars were sold in the program, but GM said it wasn’t canceled because it was a failure. The company claims that 15 million people viewed its eBay offerings, but that doesn’t say much of anything about actual sales. GM told Leftlane News that it has other marketing priorities, including a 60-day money back guarantee and the “May the Best Car Win” promotion. “The need to roll out eBay nationally isn’t there as it was when we rolled out the pilot [back in August],” said spokesman John McDonald. But regardless of whether it will work to sell…
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