On September 1, 2009
Finding Fortune at the Bottom of the Pyramid: An Interview with C.K. Prahalad
How do you reach consumers in developing countries and meet their needs? This was the question C.K. Prahalad tackled in his influential book, The Fortune at the Bottom of the Pyramid. With Wharton School Publishing releasing the updated fifth anniversary edition of the book, it seemed like a good time to catch up with Prahalad.
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