On September 23, 2009
Five Tips for B2B Social Media Marketing
Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average businessperson may not know where to start, George Krautzel and Bill Conn from online agency Toolbox.com have issued a whitepaper on that subject. Here are some ideas: Set objectives first. Don’t head on towards social media just because it’s hip. Who is your target audience and what are you trying to achieve. Are you using the right media outlets for the audience you want to reach? Build a roadmap to engagement. Start advertising on social media platforms and then slowly engage in conversations. “Entry in social media can be as simple as advertising in an online community”, as…
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