On September 15, 2009
Five Tips on Compelling Business Proposals
In two separate meetings last week, senior executives told me of their frustration at not being able to gain traction with new business proposals aimed at their target customers. “I don’t know why they don’t get it,” one of the executives said to me, “our ideas will really help them drive new growth.” This is not an unusual issue, but neither is it insurmountable. Whether you are making a pitch to an external client, or are seeking approval for an internal proposal, there are five fundamental factors that will increase your chances of success: Focus on the real decision maker. One of the biggest mistakes is to focus your efforts on the wrong person. Does the person you are talking…
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