On May 19, 2010

Food Industry’s Calorie Reduction Pledge: Smart Marketing, but Dumb Nutrition

There’s no question that the pledge by America’s largest packaged food companies, including Kraft (KFT), General Mills (GIS), Kellogg (K), PepsiCo (PEP) and Hershey (HSY), to slash no less than 1.5 trillion calories from their products over the next five


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