Food, Soda and Candy Bar Companies Unite to Fight Obesity
It’s hard not to be cynical about the Healthy Weight Commitment Foundation and its anti-obesity campaign, which was announced yesterday by Kellogg head David Mackay. Food companies involved — including General Mills, Kraft and PepsiCo — are investing at least $20 million into the program, which aims to “provide and promote solutions that will help people achieve a healthy weight by balancing the calories they consume with the calories they burn.” The program’s stated goal is to reduce obesity — especially childhood obesity — by some unspecified amount before 2015. But it’s hard to believe that companies like Hershey, Nestle and Mars are in the best position to promote nutrition. Sure, they’ll sell junk food in smaller packages (with higher…
0 Comments