On September 8, 2009
Froot Loops Unfortunate Mascot for Smart Choices Program
Smart Choices’ bad reputation is growing. Nutritionist and food industry critic Marion Nestle pointed out recently that in the new front-of-package nutrition labeling scheme, sugary cereals like Kellogg’s Froot Loops made the cut to receive an encouraging green Smart Choices check mark. The New York Times just picked up the story, putting it on the front page of the business section, and CBS followed, with both reports highlighting Froot Loops as one of the supposedly better-for-you options under the program. More than forty percent of the calories in Froot Loops come from sugar, but apparently the program approved the cereal to let parents know that Froot Loops is a healthier option than, say, donuts. And the sugar will motivate kids…
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