Google Under Fire: Four Ways Search Giant is Vulnerable
Google stock is soaring back toward $500 — double from a year ago — even though it faces new resistance and competition in online media, advertising and tech. While it remains the dominant search engine with nearly 60 percent global market share, Google is confronted by growing risks elsewhere. The concern is not one giant rival , but many chipping away on all sides of Google’s existing and emerging businesses. Here’s a glimpse: Google is still struggling to win over advertising-dependent publishers. There is resistance to Google’s DoubleClick Ad Exchange, a real-time auction for Internet display ads promising to boost publishers’ online revenues. Google’s Checkout micropayment platform offers a way to charge for online content (not unlike the new rival…
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