On September 1, 2009
Hannah Montana, Meet the Incredible Hulk
If anyone needed evidence that content is still king, yesterday’s blockbuster announcement that Disney is acquiring Marvel Entertainment for $4 billion provided some fairly persuasive proof. There is a lot to like here, starting with the inevitable line of new movies based on Marvel’s cast of comic book heroes, like Iron Man, X-Men, Spider-Man and The Incredible Hulk. Those, and other Marvel assets will no doubt allow Disney to attract more of the young male demographic to its offerings, in an era it has appeared to skew female, with girl stars like Hannah Montana/Miley Cyrus, Vanessa Hudgens, Ashley Tinsdale, Hilary Duff and the teen heart throb band, the Jonas Brothers. It may be a small sample statistically, but in my…
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