On July 19, 2011

How Much is a Signature Dish Worth?

The iconic Philly cheesesteak—thin slices of beef piled onto an Italian bun and topped with grilled onions and Cheez Whiz (sorry Provolone proponents, it ain’t a Philly cheesesteak to me without the neon Whiz)—was invented in 1930 when Pat and…


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