On September 9, 2009
How the Media Can Save Itself
Taking potshots at mainstream media — or defending the old guard — seems to have become an online mania. From what I can see, there are ways out of free-famish on one side and pay-poor on the other. It is possible for companies to look at what is happening online and realize that if you’re going to survive on the Internet as a viable medium, you have to find ways to go native. Simply translating what existed in print isn’t going to work any better than thinking you can take a novel and translate it, page for page, into a screenplay.
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