How To Create Deep Customer Loyalty
Want to build long-term customer relationships? Get them involved in creating your products and building your company. Here’s a five step program: Step 1: Study your customer base. Locate the prospects and customers who are most knowledgeable and passionate about your market. Research their interests and learn their thoughts. Find out where they think the industry is headed. Understand their business models, strategic goals and decision-making processes. Step 2: Get your customers involved. Actively solicit your customers’ help in defining how your offerings can be applied in the real world. Ask them to use their expertise to understanding the basic characteristics of your customer base. Give those customers a way to define that vision using your offerings. Step 3: Nurture…
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