On September 15, 2009
How to Improve a Product Page, part 1 – Bryan Eisenberg (7:23)
In this video interview, conversion expert Bryan Eisenberg discusses factors that affect sales effectiveness of product pages. For this video he discusses two important elements of a LandsEnd.com product page — placement of the ‘add to cart’ button and the location of product recommendations or cross-sell items. He explains how understanding the ‘buy flow’ is important for maximizing sales.
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