On October 15, 2009
Hulu Is Starting to Show Itself the Money
This afternoon, I tested out a theory that I’ve had a few months now: that Hulu is finally really beginning to sell inventory. Time was, as many of you know, that the site was chock full of public service ads, even on its most highly trafficked content; today, in a spot check of 20 videos I found that at least 18 of 20 carried advertising. Unless you’re such a moron as to believe that there should be no advertising anywhere, this is great news. Hulu, and content producers, have to make money to keep the game up and running. Now, it looks like it’s happening. By contrast, I conducted a similar experiment back in May and only 40 percent of…
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