On September 7, 2009
IKEA Type Fuss: Do Customers Care?
At the risk of giving it more oxygen, a few words on “Verdanagate” — the big fuss over Ikea’s decision to switch its catalogue font from Futura to the more practical (and cheaper) Verdana. The voice of reason comes from Chris Bailey, who asks whether the (largely online, heavily Tweeted) outcries of those who consider the widely-used Verdana the work of the devil should worry Ikea’s customer-service reps at all. It would seem not. As Bailey discovers with a bit of research, at IKEAFANS, an online and unofficial online fanclub for the Swedish furniture chain, the switch of font has generated “zero chatter”. In other words, those design purists who take issue with the font change may not (probably…
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