On August 24, 2009
Influencing Through Persuasive Writing
If you’ve ever tried to use the written word to get someone to buy your product, you’ll know how tricky it can be. In a recent video interview here on BNET, I caught up with Paul Jones from Magneto Communications who shared his 6 tips for persuasive writing. Paul has run his copywriting and corporate training company for over a decade and his client list reads like a who’s who of business. His tips cover getting attention and building credibility through to how to use a ‘low risk offer’ and create positive action. For some simple, powerful tips that you can put into place immediately, watch the video.
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