On October 1, 2009
Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz
Insignia Systems won a ruling in Minnesota federal court paving the way for a full-blown trial on its claims that News America Marketing engaged in unlawful monopoly tactics to deprive it of customers. The issues at stake are largely similar to those in a Michigan state court case in which Valassis won a $300 million verdict against NAM. Download the ruling here. NAM won just one part of the ruling, knocking down Insignia’s claim that NAM had “monopsony,” or buyer’s monopoly, on the supermarket advertising scene. The ruling put on the record several snippets of gossip that have become legend in the in-store wars. First, it includes testimony from former client Pamela Wesson of Sara Lee. According to Wesson, a…
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