On October 6, 2009

Joe Bloggs Still Puzzled Over Blogs

It’s easy to forget, when you are caught up in the leading edge of social networking, that not everyone is on the same page as you. The realisation came to me recently, while attending an event held by the Confederation of French Industry Medef — the equivalent to CBI. I was getting ready for a session of live blogging when a woman stopped me to ask a question. “Tell me”, she said while eyeing my “blogger” badge which signalled that I was one of the 50 or so Internet experts invited by the confederation to cover the event, “what is a blogger?” I must admit that I must have looked pretty flabbergasted. As the media is awash with blog reports and web reviews, and even mainstream Hollywood…

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