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On July 20, 2010

Kellogg’s FiberPlus Cereal: A Case Study in How Not to Make a “Healthy” Product

In the long and deep canyons of today’s supermarket aisles, there’s no shortage of products that would like you to believe they are healthier than they really are. Among these, Kellogg’s new FiberPlus cereal deserves special attention for the way

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