On August 28, 2009
KISS, Pearl Jam and Miley Enlist for Wal-Mart/Target Battle of the Bands
Wal-Mart and Target are locked in a battle of the bands, but they’re focusing on different generations. Wal-Mart last week announced that it would be the exclusive retailer for the latest album from popular Baby Boom generation rock act KISS. The album, Sonic Boom, will feature the band’s first new material in 11 years, with all distribution in the United States and Canada through Walmart, Walmart.com and Sam’s Club. The album launches Oct. 6. Wal-Mart plans both in-store and online destination sites as part of the promotion for the album launch, and it will offer elements of the very large catalogue of KISS products available, one that has included everything from action figures to apparel. Or course, Wal-Mart has been…
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