On November 4, 2009
Kohl’s Greens Up Its Image, and the Timing Couldn’t Be Better
With all that’s going on in the economy, the “new normal,” price wars, web wars and every other kind of initiative retailers are launching to chase the few dollars frugal consumers are spending, the amount of time, attention and money retailers are spending on sustainability seems amazing. Yet, it’s not surprising because nothing suits a company as much as making a virtue out of a necessity. Ultimately, the pursuit of the frugal consumer and of green shopper amounts to one and the same thing. To take a case in point, Kohl’s (KSS) just announced that, for the second time, the company took the top spot among retailers in the United States Environmental Protection Agency’s Green Power Partnership quarterly rankings of…
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