On May 19, 2010
Kohl’s Hitches Its Star to Oprah’s New Network, Hoping Some of Her Magic Rubs Off
Kohl’s (KSS) is getting in on the ground floor of the Oprah Winfrey Network with a reality show sponsorship, a move intended to give it a conspicuous role before the daytime diva’s emotionally invested audience. Kohl’s big idea is to
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