On September 9, 2009
Kroger, P&G Evolving as Cross-Town Rivals
The Cincinnati Enquirer has a particularly good vantage point on the retail industry, perched, as it is, with a view of two of the most important companies involved in the business, Procter & Gamble and Kroger. While an evolving situation that the newspaper details in a recent issue didn’t begin with the recession, it has become more prevalent in the economic downturn. In a Sept. 5 article, the newspaper looked at how shopping has changed for consumers in the recession. Just as more importantly, though, from the retail perspective, it demonstrated how a chain store operator and its supplier have increasingly come into competition. Kroger undersells national brand products such as P&G’s Iams dog food, employing a private label items…
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