Lauren Conrad YouTube Tops Kohl’s Online Fashion Effort
So, what do you do if you have a television star for a celebrity designer? If you’re Kohl’s you create a YouTube advertising campaign and you take advantage of your opportunities. Kohl’s has introduced a new video, part of a series, featuring Lauren Conrad, once of television’s The Hills, now involved in a design career. The latest installment designated Lauren Conrad Style Tips for Fall is essentially a long commercial for the October launch — the line already is available on the retailer’s website, which also sports Conrad video — for her new Kohl’s fashion brand LC Lauren Conrad. The behind-the-scenes video features the actress-turned-designer explaining her clothes, working with models to style her clothes evens modeling the clothes herself…
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