On September 30, 2009
Lessons From the Umbrella Seller
Eventually, we all become salesmen. The more senior we become, the more our job means persuading and influencing people to do things. We give ourselves grand titles like Vice President, Senior Vice President, Executive Vice President or even Big Banana. But behind the grand titles lies the reality that we are all salesmen. Ask any true salesmen, and (s)he will tell you that sales is the highest calling of them all. So how do you sell? My first insight came from Daniel. He was selling umbrellas on a sunny day. And he was doing good business: all the beach goers wanted to buy some shade. But he did no business with me: I was going scuba diving. Selling umbrellas to…
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