On September 15, 2009
Lululemon’s Measured Growth Pays Off
There aren’t a whole lot of good stories coming out of the retail industry right now, but one exception is Lululemon Athletica, a Canada-based women’s yoga and running chain that is growing in the United States. The company is performing well in the recession due to a practice of measured store growth. When many retailers find sales success, they start growing haphazardly. That is not the case with Lululemon. The company filed for its IPO in the summer of 2007, and posted a whopping 30 percent same-store sales gain the following quarter, as well as an 80 percent net revenue spike. But Lululemon didn’t put stores on every corner like Gap Inc. or Starbucks. The retailer only operates 115 stores…
0 Comments