On October 20, 2009

Maximizing Microcelebrity: Ideas on turning popularity into profits

Terri Senft is credited with coining the term “micro-celebrity”, and as soon as you hear it, you probably have a decent idea what it means. It’s the result of using social media to gain a significant following on your outlets (Blog, Facebook, Twitter, LinkedIn,…), in hopes of maximizing your few moments of fame. […]

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