On September 24, 2009

Nature Knows Best: The Future of e-Readers

Boston Imagine this: A butterfly’s wings and the way they use ambient light to generate colors all along the spectrum, as needed. Or this: The microstructure of opals, and the magic by which a substance made up of nothing but glass and water (both of which are colorless) can generate an endless color spectrum as well. These are the key insights I obtained today at a panel about bringing color and video to eReader devices at the EmTech (Emerging Technology) Conference here at MIT. Afterward, I started pondering whether there is any issue facing any company, either from a business or a technology perspective, that hasn’t already been dealt with in nature. To be explicit, rocks, plants, and creatures of…

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