New 90 Calorie Coke Can is Good Business Strategy, If Nothing Else
The Coca-Cola Company is all about health lately, apparently. It’s part of the recently launched Healthy Weight Commitment Foundation, a food industry-led anti-obesity campaign; it’s working with the American Academy of Family Physicians on a nutritional education campaign; and now it’s releasing Coke in a smaller can to help consumers manage their calorie intake. Well, that’s the stated motive. It’s hypothetically possible that there are also some less altruistic motives for creating 90-calorie Coke containers — for example, the move makes the company look more friendly and health-conscious, and I’d imagine the profit margins are higher for the smaller cans. Whether it will actually do anything to curb obesity remains to be seen. As Slate points out, people may just…
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