Nielsen Says Holidays Could Gain, but Barely and Maybe Not at All
The Nielsen Co. is looking for a very slight increase in sales for this holiday season, although one datum it revealed makes that seem less likely. Nielsen didn’t quite cop to a flat holiday, predicting a miniscule .03 percent rise in sales. It further predicted that, like last year, folks giving gifts during the end-of-year festivities would focus on practical presents, in what Nielsen refers to as “essential gift giving.” The current consumer mood should reward makers – and retailers – of candy, beverages/alcohol and products associated with in-home entertainment including cookware, kitchen items, and bed and bath accessories. Overall, Nielsen expects about $90 billion in holiday-related expenditures. What among Nielsen revelations makes the likelihood of even a slight gain…
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