On November 13, 2009
Nissan Introduces the Leaf EV in Los Angeles
LOS ANGELES—Carlos Ghosn, president and CEO of Nissan, says he has no intention for the company to lose money on the Leaf battery car, which will be introduced late next year. The company will start taking reservations in the spring. Asked at the start of the Leaf’s 22-city national tour if the car would be a profit center for Nissan, Ghosn replied in the affirmative. “It will have to make money, because, if it doesn’t, the technology will be condemned,” he said. “We need it to make a reasonable return on investment.” This is a daunting prospect for the Leaf—and for any battery car. The packs are witheringly expensive. If the Leaf’s battery system (built in a partnership with NEC) costs…
0 Comments